The crown jewels of Sweden

Putting Sweden’s national parks on the map

In 1909, Sweden was the first country in Europe to establish national parks. Today there are thirty in all, from the Arctic Circle in the north to the Baltic coast in the south. These tracts of wilderness, richly diverse in flora and fauna, are considered particularly worthy of preservation.

A comprehensive guide and information system

Besides a brand platform, we created a visual identity that features a comprehensive guide and information system designed to interact with virgin forests, pristine marshland – even rare species of beetle. 

Each national park is a crown jewel, which is demonstrated on location by the logotype – a great golden crown tossed into the terrain to greet visitors (while also visible on Google Earth).

We partnered with White arkitekter on this project.