Printing By Wind
Disrupting the tradition
A modern brand identity mainly lives in the digital world—even for a printing house. By Wind is a merger of two of Sweden's largest and most reputable printing companies. They joined forces to create a unique and comprehensive offering, all produced with a minimal negative impact on the environment.
By Wind’s own windmill powers the whole production. We made that the foundation of both the name and the brand identity. Given the central meaning of wind power, the logotype conveys the wind force and power generated at the printing facility in real-time.
The new company name encompasses the broad offering; Art Printing By Wind, Commercial Printing By Wind, and Architecture Printing By Wind, and are used to highlight specific technologies and collaborations.
In a world full of mock-ups, By Wind wants to inspire actual printing. Using 3x2 meter-sized sheets, we animated the icon on-site at the printing facility in a classic flip-chart fashion, and 25 boxes on a pallet were arranged into a rotating animation. A motion that also brings the rhythmic work of the printing press to mind.
The interactive logotype reflects the wind force in real-time.
Awards
Guldägget
- 1 Gold
Svenska Designpriset
- 1 Gold
Art Directors Club
- 1 Silver
Resumé Månadens Design
- 1 Silver
The One Show
- Merit
Årets designköpare
- Maria Iversén, finalist
Attribution
Locations
Capabilities