A forward-leaning identity

Building one strong brand

SVT (Swedish Television) is an independent public service media corporation. Its job is to inspire, entertain and enrich – by making us a little more curious and much better informed.

SVT is there for each and every one of us, on our terms. But to meet the challenges of tomorrow – and the fickle demands of a world in flux – SVT needs to become even more accessible. F&B Happy was assigned the task of tying up all the loose ends and bringing SVT together under a single visual umbrella.

More to come.

The brand identity unites all platforms and formats, while giving each one room to express itself. The slash, an eye-catching element within the logo, serves a number of purposes. Its chief objective is to eliminate the need for sub-brands, but it also lends itself to branded visual expressions and ways to communicate. When animated, the logo opens and closes like a curtain.