Make Waves

More ocean. Less plastic.

A brand refresh for Open Water. A sustainable water brand based in the U.S. committed to keeping plastic out of oceans – one bottle at a time. 

As the first water brand in the world to become Climate Neutral Certified it has eliminated over 100 million plastic bottles since its founding. With a new brand personality and a clearer brand essence, Open Water is ready to engage even more people in their vision.

A barely noticeable symbol has become a distinct wordmark designed to boost recognition, particularly in the fast-paced world of e-commerce. A bold typeface and an updated color palette now take center stage, further amplifying Open Water’s commitment to the environment. Playful stickers add an engaging layer to the packaging while spotlighting various product features and championing sustainability.