Sending children’s food into space

A tribe for planetary guardians

Green Planet Astronauts is an environmental knowledge and advocacy company using plant-based food for children as a way to achieve long-term change by encouraging sustainable lifestyle habits early in life.

In our grand adventure, the one that involves saving the planet, the children get to be heroes. We provide the resources – great food and good guidance. And naturally, we encourage the kids to join our mission! Fittingly, we named it Green Planet Astronauts – to bring it all together and create a tribe for our young, planetary guardians. The idea of “space food for pioneers” is used as the basis for both brand engagement and a unique expression.

What would serve as the ideal starting point for a squeeze pouch packaging for young explorers? We lifted our gaze, to NASA, for visual cues. By combining a visual universe with fun, child-friendly graphics, we managed to carve out a niche in a crowded marketplace.