The most beloved destination


Growing the experience

Liseberg opened during the 1923 Göteborg Jubilee, and quickly emerged as one of Sweden’s most popular destinations.

Liseberg is so much more than heart-stopping rides and cotton candy. With its myriad activities, there really is something for everyone. But with a multitude of companies and sub-brands under its umbrella (hotels, concert venues, restaurants and rides), the Liseberg brand started to blur round the edges.

We updated the brand architecture for Liseberg’s combined offering to support both everyday communication and long-term growth. In close collaboration with Liseberg, we’ve also refreshed the brand identity to cover a wide range of experiences and emotions.

More to come.