Tell the human story
Scientifically proven benefits for every body
Therabody, a leader in welltech, offers therapeutic devices like massage guns. Originally founded with Theragun, the world's first massage gun, the company aimed to broaden its appeal beyond a niche market. By emphasizing therapeutic benefits over technical specs and revamping their brand identity to focus on wellness rather than just technology.
The triangle is a brand asset that differentiates Therabody from the competition. A powerful brand asset beyond the conventional.
Connecting the product portfolio and building brand equity.
The Therabody brand refresh includes customer-inspired, benefits-driven packaging. Every single pack is about emphasizing therapeutic benefits over technical specs and to focus on wellness rather than just technology.
The Therabody brand refresh includes customer-inspired, benefits-driven packaging.
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